Did you know that the city of Markham in the province of Ontario has been dubbed as the High-Tech Capital of Canada? This is because over 1,100 technology firms are based in this active city and thus the commercial facilities in Markham are so innovative and competitive. But here’s a startling fact: however, owing to this technological advancement several local businesses have issues when it comes to marketing their products over the internet. New statistics show that 68% of Markham organizations are not ranked on Google’s first page. So it’s a lost market, in a city that is full of consumers who understand the importance of technology. Hiring an SEO Markham Specialist can help you achieve that feat. 

Thus, the question is how companies in Markham can cut through the digital clutter and get consumers’ attention? The answer lies in a fundamental but often overlooked aspect of digital marketing: Keyword research. It is this process that determines whether you are going to succeed or fail in your online business and make sure that your business is noticed among the numerous competitors. Now let’s explore what the keyword research is, why it is crucial and how it can help your Markham business.

What is Keyword Research?

Keyword research is the process of determining what words and phrases people use in the search engines while looking for information, products, or services. These keywords form the basis of your search engine optimization or commonly referred to as SEO plan. This way, you can identify the kind of content that your target market wants to find, which in turn increases the likelihood of your website being indexed by a search engine.

As an example, if you are a Markham bakery company, your target customers can be looking for ‘Markham cupcakes’ or ‘fresh pastries close by.’ It is important to understand these terms so that your website and Google Business Profile can rank for these keywords when searched.

Why Keyword Research Matters

1. Helps to Improve Customer Behavior Knowledge

Keyword research is important because it enables you to get insights into your customers’ behaviour. Thus, by identifying the keywords people are typing, you get an understanding of their needs, wants, and frustrations. It makes it easier for you to target these needs with more appropriate marketing strategies once you have a better understanding of them.

For instance, if your analysis indicates that the target consumers are regularly using the search terms ‘organic dog food in Markham’, then your content and marketing strategies should emphasize on the organic content of your products and their availability in Markham. This can enhance customer interest and in turn the conversion rates thus aligning with the customer’s interest.

2. Facilitates Effective Content Creation

Writing materials that may interest users in the targeted audience can be a daunting task particularly when one does not know what issues may interest users. Keyword research gives a clear direction of what is required to be posted on the website. Hence, when you are able to define those high-value keywords relating to your industry, it’s possible to create content that responds to your target audience’s questions and concerns.

For instance, if investigations made from keyword research reveal that people are interested in buying a home in Markham or the best neighborhoods in the area, you can develop blog content, guides, and videos that address these topics. It not only increases traffic into your site but also creates credibility of your business or organization in the market.

3. Improves the Layout and Navigation of the Website

Addicted to designing a new website or a website redesign project? Keyword research has to be one of the strategies which you will consider. It is therefore important to know how people search for the products or services you offer so that you can structure your site accordingly. This also involves enhancing the flow of the site, enhancing the page titles and meta description and the arrangement of content on the site.

For example, if keyword research shows that people use the search term ‘Markham dental services,’ you may develop separate pages for various dental services like ‘teeth whitening’ or ‘dental implants’ to better align your site with the users’ needs and increase its ranking.

4. Makes the Right Content at the Right Time

No matter how many regular visitors you have, keyword research helps to make sure that the content of your website will meet the expectations of these visitors. When knowing the search intent, what people are looking for when searching specific terms, one can produce content that will be helpful. This could be in the form of detailed tutorials, responses to questions or concerns that many people may be facing.

For example, if the keyword search shows that people are more interested in “home workout tips” you may develop blogs or videos with practical tips on home workout. In addition to helping you attract new visitors to your website, this approach also strengthens your brand’s authority and significance.

5. Boosts Conversion Rates

The main aim of any marketing campaign is to drive the traffic and convert them into buyers. Thus, by choosing the right keywords, only the interested traffic is driven to your site — people who are looking for what you have to offer. This makes it easier for the targeted visitors to make the intended action of either making a purchase, subscribing to the newsletter or contacting the company for further details.

For instance, if you are a company specialising in landscaping services in Markham and decide to use such keywords as ‘landscaping services in Markham’ or ‘affordable garden design Markham,’ you will make sure that people who are searching for such services become your visitors. Such traffic is highly targeted, and therefore, it is more likely to convert into business than other types of traffic.

5 Tips on how to choose the most suitable keywords

Choosing the right keyword might be challenging but with the right strategy of how to go about it, one can be able to choose the right keywords to target. Here are five tips to guide you in choosing the best keywords for your Markham business:

1. Learn about Short-Tail Keywords and Long-Tail Keywords

• Short-Tail Keywords: These are short, one or two-word phrases, for instance; ‘shoes’ ‘restaurants.’ These phrases attract a lot of traffic on the internet but the competition is very high. Optimizing for these terms may not be very easy especially for small businesses.
• Long-Tail Keywords: These are more specific, usually three or more words long, such as ‘best Italian restaurants in Markham’ or ‘affordable yoga classes near me.’ Though they receive fewer searches, they are less competitive and convert better because the users are closer to making a purchase.

Refining the targeted keywords to long-tail makes the difference since you can reach specific audiences and rank well.

2. Select Keywords with Appropriate amount of Searches

Each keyword has a search volume that tells about the average number of searches made in a month. It’s important to balance search volume with competition:

• High Search Volume: Some keywords that are very popular attract a lot of competition and therefore it becomes very hard to rank for them. Although they can bring a lot of traffic it is largely difficult to market them well.
• Low Search Volume: Keywords with very low searches per month might not be worth it as it will not appeal to a large audience and would therefore not be worth the time.

Choose keywords with moderate traffic, that is between 500 to 2000 searches per month. These are ideal because they balance the degree of competition that the sites present when considering search capability.

3. Assess Keyword Competition

Keyword competition is the level of difficulty that is associated with ranking any specific keyword. High competition keywords are already optimized by other sites which are also into SEO. If you want your site to rank better you should target the keywords with less competition. Search for the keywords that are difficult to rank and choose the ones that are less competitive according to the SEO tools.

4. Incorporate Local Keywords

It is of essence that business in Markham should target localized keywords. These are phrases that contain specific locations, for instance; ‘Markham,’ ‘near me.’ Local keywords assist you in finding customers within your locality who are in search of your products or services. These can be such as “best coffee shops in Markham” or “auto repair services in Markham.”

To increase the rank in local search results, it is also possible to use local keywords in the SEO strategy and attract customers who are nearby.

5. Analyze Keyword Trends

Trends of specific keywords could give information regarding the shift in the search engine patterns and choice of the people. Some of the features for example Google trends enable one to track how a keyword has trended over a given period of time. It is important to respond to the changes of keywords to fit the current and popular interests so as not to lose the target group.

For instance, if you realize there is increasing traffic on a specific term such as ‘sustainable fashions’, you will likely post content about environmentally friendly garments or how to shop sustainably to address the interest.

Why Hire an SEO Markham Specialist?

Keyword research is just one of the most important phases in the overall SEO processes. An SEO Markham specialist can assist you in decision-making regarding SEO since he/she can guide you on the best practice, right keywords, content, and other technical issues. They possess the knowledge and equipment to put in place the right tactics that enhance your online visibility and attract the right traffic to your website.

Thus, for the Markham businesses, working with the local SEO Company like SEO Company Markham can be quite productive. They provide special services that are meant to suit the needs of the local population, which makes your business easily searchable in specific localities. Sourcing for professional SEO services can help in getting the assistance and guidance that is required in making your digital marketing a success and improving your rankings.

Therefore, it can be concluded that the keyword research is one of the most vital strategies to improve your web presence and attract more relevant visitors. This way, knowing the search terms your potential customers are using and aligning your content to those terms, you are likely to achieve better search engine results and a better flow of relevant traffic to your website. Hiring local SEO expert like SEO Company Markham can be very helpful for the business located in Markham as it can offer the right guidance to its clients to succeed in the online market.